Visual+Literacy

Elaine Crowe EDT 3010 Visual Literacy 6/19/10

Critique of Visual Message The overall message that the visual was trying to convey was how much meat Americans consume in a year. I thought that it was visually appealing with bright colors integrated with pastels and black outlines that drew the eye to the text. The graphics popped out, giving the message depth and shape. Patterns of squares gave it continuity and the graphics of the food and chicken helped communicate the message that the designer was portraying. The repetition of the squares (a simple shape), made the reader go from one square to the next to get the information. I thought moving the graphics up and down within the squares gave it space and made the eye follow the graphic that went with the information. The arrangement created a functional unit that was visually effective.

To enhance the effectiveness of the message, I felt that it had the elements of the PAT model, but lacked information. I was not sure what overproteined meant because protein is something the body needs, the message was that protein is seen as a negative with fast food being what Americans consume too much of. The general idea was communicated through the proximity of the pictures to the text, and the use of colors was not overdone by integrating bold colors with softer pastels. As a visual message and learning what the elements of PAT are, I believe the designer achieved what was being conveyed through graphics, space, depth and arrangement.

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